Small and medium-sized businesses are the backbone of many economies. Emerging markets continue to see a rising number of businesses open up in this segment with a variety of reasons driving this statistic.
Even as the ease of doing business improves in many countries established and start-up SMBs have woken up to the reality and need for every business to be technology-driven in one way or another. The difficulty for the majority of these businesses is getting to know what is available to them from the selection of vendors.