The business of insurance is about the management of risk, reducing it to levels that allow for sustainable provision of a product while contributing positively to the providers' bottom-line.
In the Kenyan market, however, and for the motor insurance segment, in particular, it has been a case of diminishing returns for underwriters and increasingly poor service experiences for those covered, with unprecedented fraud starting the downward spiral and price-undercutting delivering an additional crippling blow.
