Why podcasts are the next frontier in broadcasting

Media houses must re-invent into business models that are in tandem with current financial needs and realities. FILE PHOTO | NMG

Technologically-enhanced journalism has seen proliferation of online broadcasting channels, blogs and online newspapers. All these are set up in a bid to mainly attract curious millennials, and to offer alternative platforms to the wider content consumers.

In Kenya, online newspapers and TV streaming services have been touted as the next frontier in the media industry.

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