Adverts on OLX to expire in two months

Adverts posted on online classifieds site OLX will expire after two months in the push for fresh announcements and more revenues from paid commercials.

The adverts on the site will only be refreshed after expiry if the item has not been sold and will be deemed new.

Initially, the seller was required to put down their adverts after sale of an item, increasing stale announcements.

OLX will also boost its sales after it introduced paid adverts in October last year.

The pay option requires site users to pay amounts ranging from Sh999 to Sh5,499, depending on the category of the item on sale to position their adverts at the top section for a period of time.

“After the two months lapse, the advert will automatically become inactive,” OLX country manager, Peter Ndiang’ui, said.

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“We want to ensure that our customers get fresh content and variety of recent items from OLX when searching for what they are looking for.”

The site currently reaches more than 150,000 visitors daily.

Electronics, vehicles and real estate properties are the fastest selling goods on the site.

“After two months, the number of offers made automatically decrease and possibility to close a deal also declines,” Mr Ndiang’ui said.