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KTB eyes tourists with expanded product list
Kenya Tourism Board (KTB) has embarked on marketing of diverse tourism products including mountaineering, cuisine, horticulture and lake tourism, to attract more tourists. FILE PHOTO | NMG
Kenya Tourism Board (KTB) has embarked on marketing of diverse tourism products including mountaineering, cuisine, horticulture and lake tourism, to attract more tourists.
In an interview, Kenya Tourism Board Chairman Jimi Kariuki said although Kenya continues to be a popular destination, stakeholders must put more focus on other products to boost the sector.