PRIME Why Kenyan men are ditching stiff suits for smart comfort Kenyan men are redefining the suit, swapping rigid formality for comfort, versatility, and understated elegance.
PRIME Lintons bets on African perfume brand to expand luxury fragrance market Scents of Africa aims to redefine luxury in Kenya’s perfume market with homegrown fragrances.
PRIME Giorgio Armani, the ‘king’ of Italian fashion who revolutionised menswear Armani became synonymous with Italian style, helping to dress a generation of successful women, as well as men who wanted less stuffy attire.
PRIME A class where they teach women how to walk in high heels Inside Nairobi’s Passion en Fuego Studio, where every wobble is shaped into confidence—one step at a time.
PRIME Why Kenyans are spending over Sh100,000 on eyeglasses High-end eyewear is the new luxury trend in Nairobi, with some Kenyans spending over Sh500,000 on designer glasses.
PRIME Gen Z revive kitenge as designers push for local industry growth At the 8th edition of the Kitenge Fashion Festival in Eldoret, bold prints, eco-conscious designs, and tech-inspired fashion lit up the runway.
PRIME Kenya ranks in Africa’s top 3 markets for luxury perfumes and makeup Sub-Saharan African countries are also showing a unique trend in buying luxury beauty items, in that a majority of their luxury purchasers shop for fragrances, which are outselling luxury...
PRIME Kenyan women craft luxury bags for global stage With support from the Italian Agency for Development Cooperation, these women are turning traditional craftsmanship into a lifeline.
PRIME Redefining careers: Personal stylists take centre stage These professionals not only help their clients have polished looks but rediscover their confidence and present their best selves to the world.
PRIME Families snap up matching pyjamas to nurture bonds Mr Mokaya expects new trends in family apparel around conservation, holidays and professional themes.
PRIME How Kenyan tannery broke into the global luxury leather market The growing demand for leather goods, and the government's commitment to attracting investors, offers a great opportunity for employment.
PRIME Corporate women drop high heels for comfy sneakers The rise of athleisure, a trend that blends athletic wear with everyday outfits, has also solidified the sneaker’s place as a staple in Gen Z wardrobes.
PRIME In Nairobi spas, body scrub is big business The $5.6 trillion wellness industry is going all out to get its hands on your body.
PRIME Lineapelle Fair: The finest leather comes from lambskin, says luxury expert Among the highlights of this prestigious event was the Lineapelle Fair, the world’s largest exhibition dedicated to leather and leather goods.
PRIME Men bend office-look rules with funky multi-colour socks Men’s socks are having a renaissance, especially for workers who still wear official.
PRIME Ugly side of nail beauty: The silent killers in stick-ons, acrylics, gels and excess filing The state of our nails speaks a silent language, warning us of deeper issues.
PRIME Bracing for the perfect smile Dr Wandia whose clinic has fixed about 450 braces in the last one year says there is a growing trend of clear aligners, particularly among adults.
PRIME Influencer barbers are on the rise, will men shift loyalty? Newest 'architects of swag' in town carve niche in Kenya's grooming market, eying young moneyed men with impeccable tastes.
PRIME Winning scents: Allegiance shifts to Arabic perfumes Kenyans, especially, women are obsessing over Arabic perfumes.
PRIME Tanning luxury: Italy eyes Kenya for top quality leather as Europe supply dips As more fashion labels push into the accessories business, competition for the high-quality leather market is increasing.
PRIME Inside the booming mitumba designer bags trade in Kenya Designer labels may find it difficult to ignore the fast-growing second-hand luxury business as demand for affordable luxury grows.
PRIME Castor oil craze: Is this the elixir of beauty and health? Besides weight loss and easing bloating and menstruation pain, other women are using castor oil for skin and haircare.
PRIME Kenyan executives drop the colonial suits for hip look The corporate look that colonialists impressed upon our grandfathers has undergone a dramatic shift.
PRIME Stitched in Nigeria for the world As global demand for African fashion skyrockets, Nigeria has emerged as one of the biggest source markets.
PRIME Investing in the luxury industry Luxury goods are Veblen goods whose demand increases due to their exclusive nature and appeal as a status symbol.
