Younger Drinkers with Growing Thirst for Cognac

Alexandre Helaine Moët Hennessy market manager, Eastern Africa talks about Hennessy cognac. PHOTO | COURTESY

At a party in a private villa in Nairobi, a group of attendees in their late 20s to early 30s is chatting up the mixologists as they whip up cocktails. These are not the ordinary gin, vodka or rum, they are cognac cocktails.

The mixologists expertly pair the tasting notes in the drink with those highlighting the versatility of the cognac, which has been perceived as a drink for the older generation served neat.

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