Routes to take when expanding business

Strategic alliances are increasingly being used as a means of expansion, especially global expansion. PHOTO | FOTOSEARCH

Growth and expansion are expected for any business after a few years of operating. The growth stage is characterised by expansion and increased market share.

Expansion should, however, be done strategically to avoid hiccups. Rapid expansion may expose the business to other risks, for example liquidation risk.

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Note: The results are not exact but very close to the actual.