‘How We Pulled It Off’

Samir Ibrahim, CEO and co-founder Sunculture. PHOTO | COURTESY

You could trace Samir Ibrahim’s family history by the coordinates tattooed under his arm; 0609 16.31 S, 3911 34.08 E. That’s where his great-great-great grandfather landed at the tip of the port in Zanzibar in 1850 after following the trade winds from North-West India.

Eight years ago, after graduating from New York University’s Stern School of Business, and quitting his job at PricewaterhouseCoopers, Samir ended up in Kenya where, together with a partner, cofounded SunCulture.

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