Three resolutions that’ll make your 2019 sales soar

The goals you set should be to achieve something for yourself, not just the company you represent. FILE PHOTO | NMG

The year 2019 promises to be precisely the kind you want it to be. But first, a reminder: “Don’t get too excited about this New Year stuff; only the calendar has changed-the spouse, job and targets remain the same.” (Anonymous).

So how do you want your 2019 to be? Here are three resolutions you can make to dramatically outdo your 2018 performance. Pick one; anything more and you’ll be deluding yourself.

CHANGE YOUR COMPANY

It does not matter how strong you imagine your resolve to be; you are influenced by the company you keep. Do you want to improve your sales to be like that colleague you covertly envy but overtly bad mouth? Well, change your perception of him.

Genuinely open up to him thus: “I admire how you sell and want to learn from you. Please let me sell with you and correct me where I go wrong.” And then commit to this; the winner will see it and pull you up.

Be wishy-washy about it and he won’t. Choosing to soar with eagles means that the chicken you have been pecking at the dirt with will despise you for it. Let them; they will always be chicken. You must fly. You must soar. Will it be easy? No. That’s why it’s a resolution.

BE PURPOSEFUL. SET SELFISH GOALS.

The goals you set should be to achieve something for yourself, not just the company you represent. Let it not be merely to meet the set targets but to pay for your child’s school fees for that private school that is a cut above your peers.

Usually, this selfish target is above the company’s but is the primary driver. It should motivate you to celebrate a personal victory while the company celebrates your public victory for surpassing targets.

Enrol your spouse or girlfriend as your accountability partner. This is the person who will push you to succeed, so be sure to make it selfish for them too by incorporating a win for them. How? “I’ll buy you dinner every quarter I meet my target.”

Of course your partner’s target should be to celebrate, not derail your savings for payment of fees, for instance.

INVEST IN BACK-OFFICE STAFF

These are the unsung heroes of the successful sale. The technicians that install the software or assembly plant you sold; the staff that will process the cheque book and ATM card for the account you sold.

Give them that freebie (calendar or gift pack, for instance) that you usually give your relatives.

Buy them lunch; ask them what you can do different this year to make your mutual relationship smoother; invite them to a sales call.

Put a smile on the face of these unsung heroes by surprising them with recognition and watch your applications effortlessly jump the processing queue in the course of the year.

Here’s to surpassing your targets in 2019. Cheers!

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