Financial professionals have been tipped to conduct credible market research to promote a high savings and investment culture o boost investor confidence.
The Institute of Certified Investment and Financial Analysts (ICIFA) said the savings and investment culture in Kenya can be enhanced through empowering the investing public with realistic market information and the right analysis.
“Time has come for investment professionals to address the low savings and investor confidence by taking the driving seat in providing proper insights and giving realistic returns,” said ICIFA chief executive Diana Muriuki.
She noted that East Africa had a poor savings and investment culture due to lack of professional advice.
“ICIFA would like to urge the public to engage the services of professional analysts prior to making a decision so as to reap maximum returns,” she added.
The industry regulator recently held a conference for industry players to build capacity for professionals in the sector.