Under the campaign, a herd of digital elephants is to march across the world from Thursday to raise awareness on the grave threat faced by the animals in Kenya and the rest of Africa.
The elephants will be seen on giant billboards around the world to highlight the illegal ivory trade.
One third of Africa’s elephants have already been lost, according to studies. The initiative is the world’s first on global billboards.
A new global campaign is set to raise funds for anti-poaching activities and securing protected habitats for elephants in Kenya.
Individuals can contribute at least Sh500 while corporates can send from Sh50,000. No target has been set for the amount to be raised in the campaign that supports the work of international conservation charity Space for Giants.
Under the campaign, a herd of digital elephants is to march across the world from Thursday to raise awareness on the grave threat faced by the animals in Kenya and the rest of Africa.
The elephants will be seen on giant billboards around the world to highlight the illegal ivory trade. One third of Africa’s elephants have already been lost, according to studies. The initiative is the world’s first on global billboards.
“There have been a number of huge gains in the fight to protect elephants. China and the US have banned trading in ivory. Poaching is back to pre-crisis levels in East Africa.
This is amazing, and we deserve to be celebrating,” said Space for Giants chief executive Max Graham in a statement.
“But there’s a danger here we could become complacent. Poaching is not over. Elephant habitats are not secure. The job is not finished.”
The charity’s work includes training anti-poaching rapid response teams and securing protected landscapes for elephants to roam. This has led to an 84 per cent reduction in elephant poaching in North Kenya in three years.
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