Flower exporters sniff rich pickings on Valentine’s Day

Flower traders do a roaring business on Valentines. FILE PHOTO | NMG

Local flower producers are forecasting good earnings from Wednesday Valentine’s Day sales on account of stable euro compared with 2017.

The euro, which is the main currency used in payment for flowers, has appreciated from 110 in February last year to current 123. Most of the Kenyan flowers are sold in the European market where the euro is the medium of payment.

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