Toyota Tsusho kicks off marketing of its locally made fertiliser

Employees work at the Toyota Tsusho Fertiliser Africa factory in Ngeria, Uasin Gishu County. photo | JARED NYATAYA

Toyota Tsusho Fertiliser Africa has started a promotion to boost sales of its locally blended NPK fertiliser.

The Japanese conglomerate is running a show dubbed Baraka Kibao Bonanza to create awareness of its brand and boost sales, at a time of increased competition in the market from subsidised government fertiliser and other local players.

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