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Firm eyes urban consumers with ready-to-eat meat
Imtiaz Velji (right), the Quality Meat Packers finance manager with Diamond Velji, the managing director during the launch of its products at the Serena Hotel on December 4, 2012. Photo/DIANA NGILA
Quality Meat Packers, a Kenyan firm, has launched a new line of ready-to-eat meat and poultry products to cash in on changing consumer behaviour.
A culture of consuming ready-to-eat meat products is gaining currency in Kenya due to increased urbanisation.
