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Kenya bats for Indian cricket fans with Sh25mn promotion deal

Rising Pune Supergiants captain Steven Smith (L) watched by Sunrisers Hyderabad cricketer Naman Ojha during the 2017 Indian Premier League Twenty20 cricket match on April 22, 2017. AFP PHOTO | INDRANIL MUKHERJEE

By  MATHIAS RINGA

The Kenya Tourism Board (KTB) has earmarked Sh25 million for marketing the country in India in a bid to raise international visitor numbers.

KTB has partnered up with an Indian cricket team - the Rising Pune Supergiant (RPS) - to woo fans of the popular sport to come to Kenya for holiday.

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