Kenya has scaled down participation in tourism fairs across the world, saying the shows were not adding value to its growth strategy.
Scrutiny of past appearances shows that Kenya was not getting value for money and would only participate in ITB Berlin, the largest tourism show which happens in March, said Tourism ministry spokesman Mulei Muia. Kenya will be a no-show at the World Tourism Market of London, which takes place in November, a considerably big event that is estimated to attract up to 50,000 participants.
