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Safaricom sets up online sales portal as net profit hits Sh26.2bn

Safaricom Chairman Nicholas Ng’ang’a, (left) and Chief Financial Officer Sateesh Kamath speaks during the announcement of the company’s 2017/2018 half year results in Nairobi on November 3. PHOTO | SALATON NJAU | NMG

By  BRIAN NGUGI

Telecommunications firm Safaricom #ticker:SCOM has established an online sales platform in a move expected to roil Kenya’s fast-growing e-commerce market.

The platform, known as Masoko, Kiswahili for markets, is modelled after retail e-commerce giants Alibaba (Chinese) and Amazon (US).  It is currently undergoing internal testing ahead of rollout later this month, according to people familiar with the matter.

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