Slow technology uptake making Kenyan companies less competitive

Correspondent

Disruptive technologies and trends such as artificial intelligence (AI), Internet of Things (IoT), virtual reality (VR) and robotics are the main drivers of growth and competitiveness in modern corporate world. This is what is called the Fourth Industrial Revolution.

But Microsoft general manager for Middle East and Africa (MEA) Ibrahim Youssry warns that Kenyan companies appear slow to adopt the latest technology, a development which may hurt their competitiveness in the region and beyond. He spoke to the Business Daily during his recent visit to Nairobi about the impact of the fourth industrial revolution on the growth of companies.

It’s a complicated story. There’s no clear answer, every customer has own challenges, rhythm, bureaucracy or priorities. But we want to ensure that we provide and make technology available to everyone, and help them make informed decisions. If they don’t see return on investment or the value, we will never force them. I see it in many other countries across the region, and I see that adoption of technology in Kenya can be accelerated. And with the level of maturity of the Kenyan market, adoption of the right technology will bolster growth and position leading companies to become competitive not only in Kenya, but in Africa and beyond. For example, as a farmer if I adopt technology, I can sell products online rather than walk to the market. That’s how technology is powerful and how it can be used to boost competitiveness.