Researchers will target journalists currently working in Kenya.
It will primarily be an online survey targeting journalists in radio, print, online and television.
MCK said there was need to introduce an introductory training to media practitioners.
The Aga Khan University School of Media and Communications (GSMC) has partnered with the Media Council of Kenya (MCK) to study how new technologies have impacted journalism.
The research aims to offer fresh insights into challenges and opportunities associated with new skills among scribes and how they impact news organisations.
IPSOS Synovate is participating in the initiative as the implementing partner.
“Based on the findings, GSMC will design and develop programmes that will address the gaps and needs of journalists,” said Michael Meyer, the founding dean at GSMC.
The study targets journalists currently working in Kenya, and will seek to establish what technologies they are using as well as the level of technology adoption and technology habits among them.
Mr Meyer said this is primarily an online survey targeting professionals working in different platforms including radio, print, online and television.
MCK chief executive David Omwoyo said there was also need to introduce trainings to media practitioners who do not have formal journalism training.
He said the country needs journalism that makes itself heard, raises the quality of public debate and empowers citizens to think for themselves.
