Fly540 denies Fastjet claim on brand ownership

Fly540 was on the defensive Friday after Fastjet claimed sole ownership of the Fly540 brand.

Regional carrier Fly540 was on the defensive Friday after Fastjet claimed sole ownership of the Fly540 brand.

Fly540, days after it withdrew the brand licences from Fastjet, denied the ownership claim including that of Fly540 Kenya.

The ownership row took a new turn last week after Fly540 withdrew the brand licences for Fastjet operations in Angola, Ghana and Tanzania. This move prompted Fastjet to claim ownership of the brand which was rejected.

“Fastjet cannot produce written proof that it has held the sole and exclusive rights to the Fly540 brand, and its claim to have held these rights “for a number of years” is a complete falsehood,” Fly540 said in a statement.

The spat has scuttled plans to establish the Fastjet brand in Kenya, which informed the sale of a 49 per cent stake of the airline to Rubicon in June by Lonrho Aviation.

The new owners offered to revamp Fly540 and remodel its business into a low-cost African airline.

Donald Smith, the CEO of the Kenyan wing of Fly540 said that the licenses were withdrawn as Fastjet owed $7.7 million (Sh669 million) in licensing fees and for its failure to demonstrate compliance with 540’s safety systems. Fastjet says it had paid all the sums due to Mr Smith.

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