Twitter eyes higher revenue with ads service for Kenya

US social media website Twitter has set its eyes on Kenya’s businesses in a bid to boost its revenue by opening a platform for sponsored tweets.
The self-service ads platform are now open to Kenyan businesses and over 200 other markets globally.

The service, which was previously available in 33 countries, enables businesses to reach their customers based on their advertising budgets, with no minimum spend required for the campaign. The platform is available in 15 languages.

Twitter joins Facebook in targeting Kenyan brands seeking to push their online awareness. The firms even offer the option of tailoring ads to users’ preferences.

Marketers are allowed the option of uploading product catalogues and creating campaigns targeting specific audiences or have Facebook deliver the relevant products to people.

To keep track of the response to the ads, users have access to a dashboard of their account over the past 28 days with impressions of the tweets and number of profile visits.

Users are also able to start a new Twitter campaign that includes settings for the country and time zone to determine the currency for billing in, account reporting, and any applicable taxes. The advertiser will then provide the specifics of the campaign, including materials.

In August last year, Facebook announced bandwidth targeting. This gives advertisers on the platform the ability to send ads based in the quality of the network connection of the user.

Those on feature phones and 2G network are able to access still images while those on faster networks like 3G and 4G can access rich media ads like videos.

Initially, the technology company would reach users depending on the type of device, whether it is a smartphone, a feature phone or tablet computer, as well as the operating system it was running on.