Cosmetics firm bets big on the African woman

Ms Nelly Tuikong, founder of Pauline Cosmetics, during the interview in Nairobi last month. PHOTO | SALATON NJAU

Pauline Cosmetics, a brand which proudly identifies itself as Kenyan, is fast gaining popularity.

The brand is the product of Nelly Tuikong, 29, whose interest in cosmetics saw her experiment with making lip-gloss in her kitchen using information she found on the Internet. At the time, Ms Tuikong was a nurse in the United States.

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