Experts say new rules for tobacco industry will not hit sales soon

Smoking kills six million people annually around the world. Out of these, more than five million are users or ex-users. FILE

The new tough regulations on the manufacture, buying and selling of cigarettes are not expected to have major impact on the earnings of tobacco companies in the medium term according to industry observers.

Economist Michael Chege of the University of Nairobi said studies in European nations where regulators have already implemented similar stringent rules had shown tobacco firms’ profits were not significantly adversely affected. The rules come into force this September.

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