Online company Jumia Group early this month, was named among the MIT Top 50 Smartest Companies for the second consecutive year in a ranking that can play an important role in building consumer trust in the brand, according to research.
“A company ranked, for instance among MIT’s Top 50 Smartest, has its innovativeness tried and tested and its impact felt globally. It is an assurance of its value in the market it operates, having exhibited astute business leadership over the years under observation. It presents the company with an opportunity to receive further recognition from prospective customers and investors, thus profitable new growth,” said Cyrus Onyiego, Country Manager for Jumia Travel Kenya.
