Samsung opens its largest regional store in Nairobi

Samsung Electronics East Africa has today opened what it terms as its largest customer experience store in Africa in a move aimed at improving customer experience.

The store, situated along Kenyatta Avenue, will use convergence of services and wares to lure more customers. It also comes at a time when mobile phone vendors are experiencing stiff competition.

The 4,045 square foot store will showcase the latest in the firm's mobile devices, wearables and accessories.

“Nothing is more dynamic in this market than the customer preferences. We have to keep on ensuring that our customer centres are not just stores that stock our products, but a place where we demonstrate how technology can transform lives and businesses,” said Simon Kariithi, Head of Internet and Mobile at Samsung Electronics East Africa Ltd.

Techno, Huawei, Infinix, Wiko, Htc among other brands have posed stiff competition to Samsung owing to their affordable prices tagged along with quality technology.

Samsung has had to find innovative ways to attract more customers since the phone manufacturer has not been able to reduce its phone pricing.

Many Kenyans are attracted to low priced quality phones, heightening competition for Samsung among consumers in this segment.

The Delite store will employ 20 workers and will allow consumers to interact with a number of Samsung devices that can converge to improve personal user experience or business to customer and business to business solutions.

“The new experience centre provides us with an opportunity to showcase how the technology at Samsung can be integrated to offer daily personal and business solutions,” added Mr Kariithi.

The new store will also be a showcase of Samsung’s innovations over the years, with a museum that will bring out the Kenyan story as well as demonstrate how Samsung devices have bridged the technological gap.

On display are the first device in the Galaxy S line-up, Galaxy S1 to the latest Galaxy S7.