Why the WWF Kenya boss rarely buys meat from butcheries

WWF Kenya CEO Jackson Kiplagat.

Photo credit: Francis Nderitu | Nation Media Group

Nobody forgets their first time. The first time they flew. Their first salary. Jackson Kiplagat, the CEO of World Wide Fund for Nature (WWF) Kenya, remembers the first time he left his village.

“In a lorry hired by the school,” he says.

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