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MultiChoice owners bet on millennials, local content with new pay-TV platform

ShowMax chief executive officer John Kotsaftis speaks during the launch of a two-tier service for watching TV shows and movies via the internet on subscription at the Stanley Hotel in Nairobi on October 5, 2016. PHOTO | SALATON NJAU

MultiChoice owners Naspers are employing a two-pronged approach in their latest offensive in the Kenyan pay-television market by focusing on the millennials and including local content on its ShowMax platform.

Targeting the entry and premium end of the market, ShowMax, which is a subscription video-on-demand (VOD) service, has made available two subscription packages: Select, priced at Sh330 and Premium at Sh880 monthly.

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