Boards have to study Uber values for culture lessons

Uber has had inarguable impact on urban commutes. FILE PHOTO | NMG

Always be hustlin” is number seven out of 14 core cultural values of Uber, the company that has globally transformed the way city residents commute.

Well at least those were the 14 core cultural values when founder Travis Kalanick led the organisation from 2010 until his game-faced resignation as CEO in 2017 following an embarrassing video recording of an altercation between Kalanick and an Uber driver together with reports of widespread sexual harassment, bullying and discrimination within the firm.

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