Navigating a bumpy ride of clashing customer, driver expectations

linda ndungu 10oct24
Photo credit: Illustration | Joseph Barasa | Nation Media Group

Bolt, the Estonia-headquartered ride-hailing firm entered Kenya in 2016, joining the highly competitive business.

Linda Ndung’u, general manager for Bolt operations in Kenya, spoke to Business Daily about the regulatory environment, the drivers’ push for higher commission and navigating the highly price-sensitive market in which customers have installed nearly all the apps as they search for affordability.

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Note: The results are not exact but very close to the actual.