Kenyan digital creators earned Sh45.1 million in brand collaborations during the first year of TikTok’s commercial operations in the country, boosting the platform’s local creator economy as advertisers deepen their shift to short-form video.
Data released by the Chinese video-sharing platform show that more than 200 Kenyan creators collectively earned over $350,000 (Sh45.1 million) during the year ended January 2026 through partnerships facilitated under TikTok’s local commercial framework.
