Absa Bank Kenya’s consumer banking unit posted a revenue and profit before tax growth of 12 percent and 50 percent, respectively, in 2025 as the traditionally corporate and investment banking-focused lender shifted attention towards the mass retail market to drive expansion.
The bank attributes the growth to a strong diversification push to cut its reliance on lending and borrowing and instead move towards value-added services, including payments, bancassurance and wealth management.
