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Banks defy digital trend with sustained expansion
I&M Bank Ltd Personal and business banking General Manager Shameer Patel during the ‘Ni Sare Kabisa’ 3.0 Campaign Launch event at Stanley Hotel, Nairobi on April 8, 2024.
Top banks have sustained the opening of new branches in the race to win new customers in emerging towns, defying the widespread shift toward digital banking.
Banks such as Equity Group, Co-operative Bank of Kenya, NCBA, DTB, I&M, Absa Bank Kenya, Kingdom Bank and Family Bank are betting on physical presence to win retail and business customers, even as mobile apps and internet platforms dominate day-to-day transactions in the country’s financial sector.
