BAT reverses six-year slump in tobacco leaf production, amid incentives to farmers

The British American Tobacco (BAT) Kenya Industrial Area plant in Nairobi. 

Photo credit: File Photo | Nation Media Group

BAT Kenya has reversed a six-year downward trend in the number of contracted farmers and tobacco output, pointing to the effectiveness of its raft of interventions to secure raw materials for cigarette production.

The latest disclosures show the cigarette maker closed December 2025 with 2,440 contracted farmers, who supplied 5.5 million kilogrammes of tobacco leaf. This marked an improvement from 1,870 farmers in the previous year, when deliveries stood at 4.7 million kilogrammes.

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