BAT Kenya is targeting to source at least 70 percent of its tobacco leaf from the domestic market this year as the company’s outgoing leadership plans to place a tight lid on the manufacturer’s costs and boost profitability amidst an environment of escalating costs.
In 2025, the manufacturer sourced 60 percent of leaf from the domestic market, registering an increase from 55 percent in 2024, a move the top leadership says played a key role in the 14.3 percent reduction in operating expenses to Sh15.7 billion.
