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End of an era as Kenyan firm that took on Coca-Cola exits market

Mr Peter Kuguru has put up his 20-year-old Softa beverages firm for sale. PHOTO | FILE

Business tycoon Peter Kuguru has put up his 20-year-old Softa beverages company for sale, marking the end of an era in which a Kenyan firm took global giant Coca-Cola head-on.

Mr Kuguru announced Wednesday his Softa Bottling Company was exiting the market due to financial difficulties occasioned by failure to secure a joint venture partner.

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