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Higher sales drive Isuzu market share up to 45pc
48 Isuzu Dmax Double Cabin pickups to be issued to Deputy County Commissioners at the automobile manufacturer along Mombasa Road on May 16, 2022, before their flag off. PHOTO | DIANA NGILA | NMG
Isuzu East Africa raised its market share to a new record of 44.7 percent in the year ended December 2022 after growing sales amid an overall slump in the new vehicle industry.
Data from the Kenya Motor Vehicle Industry Association (KMI) shows that Isuzu sold 5,968 units in the review period, representing a five percent increase from 5,609 units the year before when the company’s market share stood at 39.4 percent.
