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Lessons from Isuzu 100,000 vehicle sales
Isuzu East Africa Sales and Marketing Division Director Kangangi Wanjohi (L), Mr Charles Kyule - Isuzu East Africa’s customer of the 100,000th vehicle with Isuzu East Africa Director, Manufacturing Operations Daniel Kilenge on July 19, 2021, during the marking of the production of its 100,000 vehicle to roll out of its assembly plant since commencement of operations in 1977. PHOTO | DIANA NGILA | NMG
This week Isuzu East Africa celebrated the sale of their 100,000th vehicle in Kenya since 1977. This is clearly not a small fete and more so as the company continues to grow. The achievement has been driven by the company’s need to have a corporate immune system that has enabled it to scale and reach the present level in its operations.
A key pillar towards the building of corporate immunity is the embracing of sustainability within the business. Sustainability is a company’s capacity to prosper in a competitive and changing global business environment by anticipating and managing current and future economic, environmental and social opportunities and risks. Firms that address these factors through innovation, quality and productivity enhance their ability to generate long-term stakeholder value.
