Juice firm Kevian wins reprieve in brand legal battle

Kevian Kenya managing director Kimani Rugendo. FILE PHOTO | NMG

The courts have allowed Juice manufacturer Kevian Kenya Limited (KKL) to proceed with plans to register the Squishy trademark even as it faces opposition from its former partner in the brand targeting children.

Kevian and Squishy Drinks Limited (SDL) are now expected to try to resolve their dispute through arbitration.

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Note: The results are not exact but very close to the actual.