KBL enters deal with regulator to end dealings stifling competition

KBL has previously been accused of hitting distributors with contractual demands that prevent the merchants from dealing with rival firms’ products.

Beer maker Kenya Breweries Limited, a subsidiary of UK Diageo’s East African Breweries Ltd (EABL) #ticker:EABL, has entered into a settlement agreement with the competition regulator committing to end some restrictive trading practices.

This follows an investigation by the Competition Authority of Kenya (CAK) into the alcoholic beverages sector, which established that Kenya Breweries Limited (KBL) had entered into vertical distribution agreements with its distributors that “provided territorial exclusivity and dealing in products of competitors.”

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