Kenya’s middle class drowns Sh568m worth of Scotch whisky

Kenyans guzzled Sh568 million worth of Scotch whisky last year as a growing middle class splashed on middle to high-end alcoholic spirits, a report by a Scotland-based association which monitors the industry shows.

This represented a six per cent growth from the previous year’s Sh534 million, according to the Scotch Whisky Association (SWA) whose members include Diageo, the East African Breweries Limited’s (EABL) parent firm.