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KQ unveils loyalty initiative in race to reconnect with customers - VIDEO
Cabinet Secretary, Ministry of Roads, Transport and Public Works Kipchumba Murkomen holds his platinum card during the launch of The Asante Rewards Loyalty Program at Hangar, Kenya Airways Head Office, North Airport Road on June 14, 2023. PHOTO | KENNEDY AMUNGO | NMG
Kenya Airways (KQ) has launched a four-tier loyalty programme that will allow passengers to redeem their points for tickets, seat upgrades and extra baggage allowance.
The carrier said on Wednesday Asante Rewards will also allow travellers to get benefits such as priority services and seat selections among others.
