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L’Oreal beats Tiger brands in buyout of Nice & Lovely
Megascope chief executive Francis Ngatia (left) with Caroline Gichuki of Topline Events Kenya and Interconsumer Products director Paul Kinuthia at a past function in Nairobi. FILE
London listed cosmetics giant L’Oreal has fully acquired local beauty firm Interconsumer Products, makers of Nice & Lovely brands, in a multi-billion shilling transaction.
L’Oreal, which is the world’s largest cosmetic group and provider of SoftSheen-Carson, Dark and Lovely, and Blue Ice Deodorant, bought the Kenyan firm with an eye on East Africa’s low-end cosmetic market.