More than 20pc of Kenyan CEOs cut jobs on sales drop

More CEOs plan to trim their workforce this year.

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About a fifth (22.4 per cent) of chief executives of private sector companies reduced jobs in the three months ended March as weak demand for goods and services persisted.

The Central Bank of Kenya (CBK) survey that targeted CEOs of over 1,000 private sectors through direct online questionnaires showed the job cuts came on the back of a third (33.6 per cent) of the surveyed businesses posting a fall in sales in the review period compared to the previous three-month period ended December 2023.

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Note: The results are not exact but very close to the actual.