Safaricom-Ethiopia M-Pesa customers triple to 10.8 million

The number of M-Pesa customers in Safaricom's Ethiopian subsidiary more than tripled from 3.1 million to 10.8 million in the 12 months to December 2024, driven by increased use of the platform for airtime and data purchases and the introduction of cross-border money transfer services.

Safaricom Telecommunications Ethiopia began offering the M-Pesa service in August 2023, 10 months after launching voice and data services in the country.