The union between Scangroup and London listed WPP Group in 2008 was billed the perfect match to generate outsized profits and dividends for the Kenyan and UK advertising firms.
WPP went on to get a majority stake in Scangroup to fix piece in its strategy of a larger share of emerging markets, notably in Africa. For then Scangroup Chief Executive Bharat Thakrar, the deal announced the Kenyan firm to the global stage and offered a gateway to conquer Africa.
