Betting firm SportPesa is the most popular online platform in Kenya with 82 per cent of gamblers subscribing to it, according to a report by global consumer research firm Nielsen. The report, Understanding the East African Consumer, shows that SportPesa is followed by Betin (40 per cent), Elitebet (22 per cent), Betika (12 per cent), Mcheza (12 per cent) and Betpawa (10 per cent).
The survey done in February involved 180 respondents who said they subscribe to multiple betting firms.
