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Kenyan startup founder raises Sh582m for eco-tourism businesses
PEV says the new funding round will help it further scale its portfolio of startups and launch new ventures to address the hospitality industry’s most pressing challenges.
A Kenyan tourism-focused start-up founder Purple Elephant Ventures (PEV) has raised $4.5 million (Sh582.8 million at current conversion rates), to help develop environment-friendly businesses in the travel industry.
The firm focuses on regenerative tourism which is a concept where visitors are required to leave their holiday destination, in a better condition than how they found it.