Synovate directors risk jail, hefty fines

Synovate lead researcher Dr Tom Wolf at a past event. Ipsos Kenya’s directors face action court. FILE

Directors of research firm Ipsos-Synovate Kenya face jail terms and multi-million-shilling fines for failure to seek regulatory approval of the firm’s acquisition of its predecessor Synovate.

The Competition Authority of Kenya (CAK) says French firm Ipsos did not seek its approval when it acquired Synovate’s operations in four countries including Kenya in October 2011.

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