Tribe Hotels Group, the Nairobi-based hospitality firm behind Tribe and Trademark Hotels, has taken over the management of a coastal property in Kilifi, as part of its strategy to grow operations beyond the capital and into key destination markets.
The beachside property, previously operating as Kilifi Beach Villas, will now be run under the Tribe Beach House brand, marking the group’s first managed property on Kenya’s coast.
Under the management arrangement, Tribe Hotels will oversee day to day operations, service delivery and guest experience at the Kilifi property, leveraging its hospitality expertise developed in Nairobi’s urban hotel market.
“The owner of Kilifi Beach Villas, still owns the property, Tribe is taking over management, and rebranding to Tribe Beach House, it’s still privately owned,” the Tribe Hotel management told the Business Daily.
The rebranded property will start receiving guests in December this year.
The deal will see Tribe Hotels earn fees for the use of its brand as well as the management services it is offering.
Property owners often partner with major hotel brands to attract guests.
The hotel is located in Kilifi County on Kenya’s north coast, along Bofa Beach, positioning itself to tap into the growing demand for smaller, design-focused coastal accommodation as travellers seek alternatives to traditional resort offerings.
“Taking on the management of Kilifi Beach House allows us to extend the Tribe ethos to the coast, thoughtful luxury, strong local character and experiences that feel deeply personal,” said Eva Mwangi, head of sales and marketing, Tribe Collection.
Tribe Hotels Group operates a small portfolio of hospitality businesses in Nairobi that combine accommodation with food, beverage and events offerings.
Its flagship Tribe Hotel serves a mix of diplomatic, business and leisure guests, while Trademark Hotel focuses on the corporate and conferencing market.
The group has also invested heavily in standalone dining and social venues, positioning food and beverage as a core part of its hospitality model.
Its properties also appeal to leisure guests seeking design-focused, boutique experiences and to extended-stay visitors, especially at Trademark Suites, who require apartment-style accommodations for longer periods.
